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DAY TEN – SEPTEMBER 4TH, 2013

Erin Hopmann

We’re in the double digit days! Eeks. Tick tock tick tock.

What’s the plan?
After much feedback from current users, and some thoughts from complete strangers (not mutually exclusive), we’re feeling good about a direction to increase revenue. We’re putting out a teacher survey today with the goal of honing in on nuances, and we’re working on mock-ups. (They’re lookin’ mighty pretty.)

What’s your biggest fear?
My biggest fear is a stagnating Dabble. I don’t want to be blindsided by a sudden influx of revenue when we introduce this change, but fail to acquire new users. Increasing awareness and trial is imperative. We have something that works, just need to get in front of more people. It’s the combination of these two that will be the real win.

Am I preaching to the choir and stating the obvious? I’m sure, especially among my fellow entrepreneurs. We’ve relied heavily on word-of-mouth and virality, and have built in functionality to support this (e.g., two-sided referral system). But we’ve reached somewhat of a plateau.

Soliciting ideas on marketing tactics? Got any good ones that are less than $1? :) Ping us or leave a comment.

Odds & Ends
I had dinner last night with a new friend in the Bay Area, and her husband, who has his own start-up, came along. First time we’d met. 30 Days came up, and he mentioned the frustration he’s increasingly had with advice and opinions – whether it comes from start-up blogs, investors, fellow entrepreneurs, or subject matter experts.

We often turn to the internet for support, but sometimes the last thing we need are “ahas” or words of wisdom from others. Sometimes just a story without a lesson can be really valuable. Hopefully that’s what 30 Days can be for some of you.

DAY TEN – SEPTEMBER 4TH, 2013

Jess Lybeck

What’s the plan?
We spent most of yesterday talking to teachers. Understanding why they use Dabble and getting feedback on some of the proposed changes we’re thinking of. We learned a few things …

1. Our teachers are amazing people
2. They have good ideas
3. Teachers have VERY different reasons for teaching

After these conversations, we can see things a bit clearer now (cue this tune). While we still have some information to gather and details to work out, we feel like our basic action plan is set for phase one of “let’s turn this shit around”. We’re going for a two-pronged approach …

Start focusing on quality, not quantity. We’ve decided to focus our energy on the best classes. Teachers and new class topics have the opportunity to prove themselves with reviews and great class experience, and we in turn provide them with more marketing support and hopefully more sell-out classes.

For students, this means that the experience of finding a class will be much less overwhelming and cluttered. We’ll showcase a smaller list of amazing classes and give access to the full list of 150+ classes with search and other tools.

Also, allowing teachers to choose their fee structure. When thinking about raising the fees – some teachers were totally fine with it and for some it was a deal breaker. We’re okay with some of our teachers leaving the platform, but we’re not okay with losing our favorite, kick-ass teachers. These people should be just as excited about moving forward with us. Thus, we plan on offering teachers the choice between options that fit best for their business or personal needs.

This basic idea was proposed by Szewai (pronounced “C-Y”), one of our newest dance teachers in Chicago. We’re pumped to put this out there … hopefully soon.

What’s your biggest fear currently?

Umm, there’s not a BIG fear happening right now. I feel like we’re doing well and getting shit done. However there’s lots of small fears in the back of my head. Here’s a random list …

Afraid we won’t move fast enough to make an impact. Afraid of letting down users & investors if indeed we don’t turn the company around. Afraid of losing some of our favorite teachers with the change we’re making. Afraid that I’ll let stress take over – and totally be a “bridezilla” at or before my wedding. Afraid of the steady downward direction of my savings account. Afraid of (yet excited about) the attention this project has and will received.

Odds & Ends

I’ve been humming the tune “I can see cleaaaaarly now, the rain is gone” since looking up the video for the link above. I hope it’s now in your head too. You’re welcome.

 

Photo credit: Dennise Saxton | view her work at Tenacious Dee

We plan on answering different questions every day. Submit a question you’d like answered by emailing 30daysofhonesty (at) dabble.co.

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Get Involved or share this post with your friends, family & beloved entrepreneurs. You never know what good may come. We appreciate it.

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31 responses to “Day Ten”

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    Oh I feel famous! :)

  2. Szewai Lee says:

    Thanks for the shout out and I’m glad to hear my feedback was helpful. I’m feeling famous also! :)
    P.S. I learned to play that song in a guitar 101 class. “I can see clearly now…” Love it!

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