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What is the outcome of 30 Days and its impact on Dabble?
Well, we’ve done it. We blogged for 30 days straight, we aired the real story of what’s going on behind the scenes of Dabble (and our personal situations), and we came up with a solution to allow Dabble to continue, despite some major changes in the fabric of our two-year-old startup. As a reminder, here’s a bit of the background from which we started.

In the past 30 days, since we decided on a whim to launch this project, we’ve taken a hard look at Dabble and the community that we’ve built.

We’ve received a flood of ideas – some great, some good, and some not-so-good, but all very appreciated – from hundreds of people via email and social media. We’ve taken those ideas, our own history with Dabble, some research, and restructured the way we’re thinking about Dabble. And we couldn’t be more confident in our new direction.

This new direction is focused on two things:

Number One, Community. We built Dabble on the notion of community. There’s been a reason we’ve been resistant to online classes. Connections OFFline are what make us unique. So, quite apropos, part of our new direction involves dialing up the community nature of Dabble even more.

We want to put power into the hands of the people who make Dabble possible – the students and teachers who pour their hearts into making classes meaningful and worthwhile. We want our community to feel pride and ownership over the success of this platform. Instead of forcing a fee hike (our original thoughts), we decided, why not allow teachers – and students, soon enough – to take from and give back to Dabble in the way they see fit. So, starting today, teachers are able to dictate the fee split for their classes via a handy-dandy sliding scale.

It’s gutsy, we realize. And we could fall flat on our faces. But ultimately, we believe in the community we’ve built – and the people who’ve yet to discover Dabble – to help us grow and succeed and feel part of our success.

Number Two, Quality of Experience. We want to focus our energy on creating the highest quality experience for our students and teachers – from visiting the website through to the class experience… and beyond. We’ve always stood for curation; ratings and reviews and a vetting of classes is part of our process for a reason.

Over time, though, as we’ve seen the number of classes on our homepage skyrocket, we’ve realized: we need to better help visitors a) quickly find the class(es) right for them, and b) understand just how great a class is. On the flip side, we want to make sure our greatest teachers are rewarded for a job well done – and a commitment to Dabble. So, the new homepage (a work in progress) defaults to featured classes – those who’ve been held before and gotten the seal of approval from other Dabblers. (To view all classes, just navigate to the “All Classes” tab at the top left.)

Stay tuned – it’s not perfect yet. But we’re getting there. More dramatic makeover to the homepage to come to better ensure a quality of experience.

We stated that we’ll decide whether Dabble lives or dies after 30 days is up. The choice ended up being an easy one – Dabble lives.

 

DAY THIRTY – SEPTEMBER 24TH, 2013

Erin Hopmann

What is your hope for the next 30 days?
My hope is to see positive outcomes of the new flexible fee structure. I hope that the general consensus is that we’ve made Dabble better and more sustainable – evidenced both by what the numbers show and our users say. (These two data points may not say the same thing, interestingly enough.)

I hope to also introduce as quickly as we can the additional changes we’d like to make on the UX/UI front. Some good stuff up our sleeves; just wish we could roll it out with the snap of our fingers.

I also hope I can find a better balance personally. What hasn’t changed over the last 30 days is that Dabble is still not supporting us financially. So, this means I need to seek out an alternative source of income. It’s been tough to pull myself away from Dabble to do this. I hope I can find the right balance in the next 30 days.

DAY THIRTY – SEPTEMBER 24TH, 2013

Jess Lybeck

What is your hope for the next 30 days?
I hope we can keep this positive momentum going with Dabble. If anything, we’re much stronger than we were 30 days ago. I hope this new business model proves sustainable and fosters the type of community we want to build.

On a personal level, I hope my wedding is full of good times with friends & loved ones. I hope that I’m able to turn off this busy mind of mine and enjoy the moment. I hope that I continue to write everyday. I hope that I’m able to continue being honest with myself.

With lots of hard work and a little luck, Dabble will survive and thrive. I couldn’t be more excited about the next chapter.

 

Photo credit: Dennise Saxton in Dabble Mixology class

We plan on answering different questions every day. Submit a question you’d like answered by emailing 30daysofhonesty (at) dabble.co.

Want to Help?

Get Involved or share this post with your friends, family & beloved entrepreneurs. You never know what good may come. We appreciate it.

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30 responses to “Day Thirty”

  1. David Spinks says:

    So much respect for you guys and this project. If more startups did things like this, the entire space would be much better off. It would cut a lot of the bullshit out and focus on creating real value.

    Love the conclusions you arrived at in the end. From what I can tell in my limited perspective, every company that has succeeded has eventually come to similar conclusions which boils down to: make people happy.

    Anyway, grats, props, all that.

    If I can help at all with your focus on community, let me know.

    -David

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